Adding jobs, making capital investments, or increasing square footage? Let us help you navigate the course.

Fairwinds Advisors, LLC is a nationwide, independent site selection and economic development consulting firm. Specializing in helping companies minimize risk and maximize return from their relocation and expansion projects, FairWinds fosters long-term relationships built on respect and trust to deliver value and navigate exciting growth for businesses both small and large.

Like sailing a ship, running your company requires a good captain, an educated crew and the ability to adapt to circumstances out of your control to set a course for success.

We’ve helped hundreds of clients with relocation and incentive negotiation, securing millions of dollars in local and state support through refundable tax credits, training grants, site-specific incentives and more.

What do we do?

Take a look and let us know how we can help chart your course.

Think your business may qualify for incentives? Let’s talk.

Well-Designed Solutions

  • Determine site requirements
  • Find site matches in desired location
  • Refine site options
  • Tour and assess sites
  • Provide strategic advice
  • Examine and evaluate incentive packages
  • Negotiate incentive options and programs
  • Assist with final site decision
  • Inform government agencies
  • Review all agreements
  • Oversee benefits lasting up to 20 years
  • Ongoing reminders and advice
  • Review, file and submit required documents
  • Notification of any new forms or policies
  • Retain and archive copies of important documents
  • Update new company personnel
  • Audit support provided at no additional charge for our clients
  • Assistance with organizing, reviewing and submitting documents
  • We’ll sit through the audit with you
  • Strategic positioning for any appeals or payments needed

Have you hired an economic development firm before?

We provide strategic, exceptional support to help your business grow and succeed.

How FairWinds Does it

Our Industrious Experts

Meet the team

Jay Walters

Co-Founder & CEO

A high energy, fiscally conscious, and goal-driven executive, Jay approaches each new business challenge with his inherent propensity for creative problem-solving and measured risk-taking to drive consistent high level performance-based results and strategic improvements.

Learn More About Jay

Education and experience:

  • 1980: B.S. Physics – Indiana University
  • 1985: Deputy Director of Development Finance – Indiana Dept. of Commerce
  • 1988: MBA – Indiana University Kelley School of Business
  • 1993: Manager of Economic Development – City of Indianapolis
  • 1997: Executive partner – Economic Development Group, LLC
  • 2012: Co-Founder and CEO –FairWinds Advisors


  • Supports: Juvenile Diabetes Research Foundation
  • Drinks: Dark and stormy – refreshing with a bite
  • Hometown: Frankfort, Ind. – home of the Hot Dogs!
  • Favorite quote: “The pessimist complains about the wind; the optimist expects it to change; the realist adjusts the sails.” – William Arthur Ward

Jenny Massey

Co-Founder & President
Jenny is part of a small segment of leaders in the business world who can build relationships, trust, and rapport with almost anyone. She is able to broker the relationships and make connections between people, creating partnerships and alliances, and inspiring forward momentum to ‘get things done.’
Learn More About Jenny

Education and experience:

  • 1995: BLS, Liberal Arts and Sciences, General Studies and Humanities (Archaeology) – Indiana University
  • 1996: Independent consultant – Nagoya, Japan
  • 2003: Post-graduate degree, Public Policy, Management and Sustainable Development – Murdoch University
  • 2007: Director – Bingham Economic Development Advisors
  • 2012: Co-Founder and President – FairWinds Advisors
  • 2016: Advisory Committee member – US Global Leadership Coalition
  • 2019: HEC Paris – Odyssey 3:14 Business Modeling Certificate


  • Supports: Mentor – gBeta Accelerator Programs / Gener8tor
  • Drinks: Sazerac – complex with a dose of New Orleans
  • Hometown: Peru, Ind. – the Circus Capital of the World!
  • Favorite quote: “Sometimes if you want to see a change for the better, you have to take things into your own hands.” – Clint Eastwood

Making the company expansion plan and thinking about incentives was a daunting task. We didn’t know where to begin or what questions to ask, and as business owners, our time is always tight. FairWinds did everything – with almost no time or effort from us!

Fadi J. Abdallah, CEO
Mitsch Design

Working with Jenny was a pleasure. She made what I thought would be a daunting process easy and quick! Exactly the partner a busy entrepreneur is looking for in the fast-paced world in which we do business.

Jeryl Mitsch, Principal

The best part was that I could completely trust their team to represent our company. Even better is that they are well-connected with many other companies and we’ve seen some very nice referrals.

Daniel Abdallah, CTO

Lessonly is stronger because of our partnership with FairWinds. Their service is excellent.

Max Yoder, CEO

With part of our team in California and part in Indiana, FairWinds was able to simplify and streamline the project process – even with a tight time-frame. Their team was knowledgeable, experienced and had obviously prepared for our discussions in advance. The incentives negotiated will help FatStax to be more competitive in a seriously competitive tech industry. We would definitely […]

Rusty Bishop, CEO

Serious Attention to Detail


Ultimate Technologies Group Expanding in Fishers

FISHERS – Fishers-based Ultimate Technologies Group has announced expansion plans in the Hamilton County city. The company, which provides advanced audio-visual, IT and technology integration services, says it has relocated to a space in the Fishers Technology Park and plans to add up to 25 jobs this year.

Qualifi Lands Early Investment

INDIANAPOLIS – An Indianapolis-based startup focusing on streamlining the hiring process for human resources teams has closed on a $600,000 pre-seed investment round. Qualifi says it will use the funding to further develop its platform, grow sales and marketing operations, and add up to 30 jobs over the next few years.

Innovatemap Growing in Indianapolis

INDIANAPOLIS – Indianapolis-based Innovatemap has announced plans for further growth in central Indiana. The digital product agency says it will invest nearly $1 million to renovate and equip its headquarters in the Broad Ripple neighborhood and create up to 15 jobs by the end of 2023. Chief Executive Officer Mike Reynolds says Innovatemap has seen a rapid increase in demand and the company’s commitment to Indianapolis is a key part of that growth.