Indianapolis, IN, April 29, 2019 (GLOBE NEWSWIRE) — Viral Launch, a leading provider of software and services that enable private-label and major brands to sell successfully on Amazon, announced today that it has secured a $7.3 million Series A funding round. Led by Tenfore Holdings, with participation from existing investors Mentor’s Fund and UpOver Ventures, this funding round will allow Viral Launch to enhance its software platform and fuel next-stage growth.
Viral Launch gives companies the tools needed to scale their business through Amazon. Responsible for helping drive over $8 billion in sales on Amazon, Viral Launch’s easy-to-use software suite provides sellers with the software and services needed to stand out from the competition and maximize their sales.
“We’ve built our business helping Amazon third-party sellers develop wildly successful businesses,” said Viral Launch Founder and Chief Executive Officer (CEO) Casey Gauss. “This additional capital will allow us to further invest in our results-driven technology and our team in sectors such as Amazon advertising, as well as power our go-to-market strategy in our growing enterprise segment.”
The investment in Viral Launch comes as businesses are increasingly advertising on Amazon, making it the third largest digital ad platform in the United States. Amazon ad revenue jumped 117 percent in 2018, topping $10 billion. Experts say there is room for plenty more growth.
“With Viral Launch, businesses can scale and establish robust, valuable brands on Amazon,” said Tenfore Holdings Managing Director Dan Levine, who will join Viral Launch’s Board of Directors as part of the investment deal. “Viral Launch’s products have created a unique opportunity for helping businesses of all sizes navigate the Amazon marketplace and ad platform.”
Since its launch, Viral Launch has helped track over 225 million products, launched over 44 thousand new products and grown over 10 thousand brands. As Amazon’s marketplace continues to grow with more than 2.5 million product sellers now using the platform, Viral Launch is primed to help these sellers navigate these platforms.
About Viral Launch
Viral Launch provides Amazon Marketplace sellers with a comprehensive, integrated suite of research, analysis, listing and sales tools. Available by subscription, the company’s Software as a Service (SaaS) solutions have helped more than 9,000 brands launch over 41,000 products, achieving $8+ billion in fulfilled by Amazon (FBA) sales. For greater success on Amazon, the company also provides a range of creative services including photography, copywriting and listing optimization. Founded in 2014, Viral Launch is privately-held and headquartered in Indianapolis. To learn more, visit viral-launch.com and follow us on YouTube, Facebook, LinkedIn, Instagram and Twitter.
About Tenfore Holdings
Tenfore Holdings is an investment management firm that provides operational value-add to growth-stage companies where technology plays a transformative role. Tenfore focuses on equity/debt investments where their operating experience and strategic relationships can enhance value. Tenfore has extensive experience operating at scale and understands how to build smaller enterprises to scale. By providing capital, strategic guidance at the board level, and operational support to talented managers, Tenfore helps companies realize their full revenue, profit and market-value potential for the long-term.